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VOLO Beauty
Influencer Marketing, Social Media Management, Influencer Event Planning + Content Creation
VOLO Beauty is a luxury award-winning haircare brand. VOLO specializes in innovative technology to decrease frizz, promote hair health, and believing in beauty your way.
PR + Influencer Marketing
In order to grow awareness, more profile interaction, and start cultivating a community, we started with influencer marketing. We coordinated PR boxes for launches and holiday campaigns which always lead to an influx of followers, reach, and impressions on the page. We also handled all paid & gifted influencer collaborations coordinating with launches, sales, and other campaigns. When our contract ended we curated an influencer community of over 200 girls, with an estimated 16,000 clicks to their website.
VIP Influencer Events
With the goal to introduce the brand to a newer, younger audience, we hosted a VIP influencer event in Los Angeles with a selected list of local influencers to strategically spread awareness to their new target audience. The combined reach for the event was over 500,000 impressions. With curated goodie bags, photo-ops, and more -- the event was a success and was a great way to introduce the brand into the realm of influencer marketing. This led way into us starting to work with more influencers on a gifting basis now that they were introduced to the brand. This event was the kickstarter to our social growth with VOLO Beauty.
Content Creation + Creative Campaigns
Our goal was to grow VOLO Beauty and the awareness around the brand in the social space. We wanted to update their existing content folders -- both video & photo, to create a multimedia approach to their pages. With full creative control, while still staying on brand, here is some of the content we created for them!
These campaigns are included in Nordstrom, Bloomingdales, Blue Mercury, and TV segments.
from campaigns...
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